Job Description

Marketing Outreach Coordinator

Acton, MA, United States

About the Job

Marketing Outreach Coordinator

• Salary: $61,000 - $70,000
• Type: Full Time + Benefits
• Location: Acton, MA (Hybrid)
• Experience Level: Associate
• Experience Required: 2 Years
• Education Level: Associate Degree

Must Haves:

• High School diploma or GED
• 2-3 years of previous marketing coordination or sales experience
• Previous experience with public speaking, demonstrating presentation skills
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, and Outlook)
• Valid drivers license and reliable transportation

Responsibilities:

1. Drive business growth by developing referral relationships primarily in the field, focusing on eligible referrals.
2. Educate referral sources and the community about the referral process and the company's unique offerings.
3. Stay informed about local industry trends, articulate the benefits of private duty home care, and maintain a deep understanding of this model.
4. Develop new referral relationships as outlined in the Marketing Action Plan to meet business growth goals.
5. Generate required reports and documentation of sales activities within set timelines.
6. Assist in planning and executing digital marketing initiatives like PPC, SEO, and Social Media to increase traffic and generate leads.
7. Understand and communicate competitive differentiators, developing a marketing action plan based on community needs and measurable goals.
8. Maintain confidentiality of all information related to employees, clients, and their families.
9. Perform other functions as assigned by management.

Benefits:

• Cell phone and mileage reimbursement
• Flexible schedule
• Health insurance (medical, dental, vision)
• 401K with match
• PTO, Paid Holidays
• Hybrid remote work

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